Unusual Sales Gimmicks

A catalog of hundreds of unusual sales gimmicks used by marketers and selling professionals world wide (plus comments on why some don't work.)

Saturday, November 14, 2009

Be a Secret Benefactor

What did P. T. Barnum know in 1843 about finding buyers that you don't know today? In a world of instant communications, social media, and trying to be noticed, you can reach more buyers by staying hidden. Here's one gimmick that will keep people talking.

In Joe Vitale's program "The Power of Outrageous Marketing" (from Nightingale Conant) tells of P. T. Barnum's Free Grand Buffalo Hunt. This kind of event makes you money secretly, while cultivating good-will and publicity.

Host an outrageous party, invite your best prospects, customers, and let them enjoy themselves. Make it interesting, fun, but keep them wondering who setup the event until after the rave reviews come. Use hidden selling, follow up, and good-will to profit.

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