Host a Scavenger Hunt

What a rejected New Zealand suitor did that could buzz up your business bottom line? Paul Holewa reports how a man after his wedding proposal was rejected by his girlfriend used Twitter for a scavenger hunt to give away the expensive wedding ring.

Paul suggests the scavenger hunt idea for a Jeweler to use in marketing, but you can go so much further. Imagine hiding hints around your showroom, across town with partner businesses, in your trade show both, and other places you want prospects peeking.

You don't even need to hide something related to your business, just make every hint relevant to what your buyers need to know to purchase. Motivated buyers respond to adventure. With a strong prize for the right audience, the right publicity, and your scavenger hunt will draw in prospects for your database quickly.

© 2009 Unusual Sales Gimmicks, All rights reserved.

Justin Hitt helps technical services firms use hidden resources they already own to attract profitable customers in any economy. For more ideas you can profit from, get his FREE newsletter for selling professionals at http://InsideStrategicRelations.com/

Create an Industry Event

Because your buyers want information, resources, and insight from their industry (right or wrong), why not give it to them. With this sales gimmick you are the ring master, by hosting an industry event for your customers you can bring together more buyers for fewer dollars.

You choose either a city-to-city tour, or just in your home town, create a trade show or expo for your very best target customers. Invite other companies who complement what you offer, share the costs, and you get huge amounts of free advertising.

This kind of event is news worthy, a great lead generation source, and an opportunity to pick the brains of your prospective customers. Include training, product demonstrations, and even a bit of fun -- invite those who matter, but make it all about your prospects.

© 2009 Unusual Sales Gimmicks, All rights reserved.

Justin Hitt helps technical services selling professionals turn business relationships into profits guaranteed. Join his FREE newsletter for B2B selling professionals at http://InsideStrategicRelations.com/

Announce a Shortage

Real or not, a limited supply of your products will increase percieved value. In November Kellogg Co. announces waffle shortage due to plant servicing and extended rain.

All you need is a believable reason and you may have a social media (viral) marketing hook that increases sales. People want what they can't get, so instead of hiding delays, expose them in your marketing.

Work this kind of promotion with your resale channels, but understand, the shortage must be temporary. Not being able to deliver must be because of demand, uncontrollable circumstances, or part of a marketing effort. False move here and your competition will use it against you.

© 2009 Unusual Sales Gimmicks, All rights reserved.

Justin Hitt helps technical services firm create and keep profitable customers, to ask him questions about improving your marketing visit http://AskJustinHitt.com/